Consistent messaging across marketing channels builds your business
Hampel Creative Strategic Marketing can help you answer the following questions:
Who are your key customers? Knowing who they are is crucial to your business. As markets change, reevaluating your key customer list can keep your company ahead of its competitors.
What products and services are most interesting to them? Offering products and services relevant to your customer's needs now, and going forward, increases retention and reduces acquisition costs.
How can you best approach key customers to improve response? Every industry is different, but the goal is universal--move the customer to Yes! The right messaging in the right combination of channels makes it difficult not to say yes.
Online Presence
49% of buying decisions are made online. Can your website be found?
Are you using website analytics to build your brand and customer base?
Which customer communications are right for you: social, email, blogs?
External Relations
Do you have a working public relations plan?
When was the last time your company received any press?
What is your company's perceived reputation in the community?
Promotions
Are your promotional channels producing measurable results?
Is the customer information you are capturing useful?
Are you acquiring your desired customers?